There’s a cool interview over at Metal Insider with Ben Weinman about their new record, rumored to be titled Option Paralysis, and the methods they have decided to release it. Here’s an excerpt:

You say Trent Reznor has been an inspiration for how you want to do business moving forward. How much of it will directly influence what you do? He opted to do a direct distribution deal with RED on his last record, why not do something like that?

Trent has proved that any band with a core following, contractual freedom and a little initiative can create a scenario where the gains are much greater for both the artist and the fan much better than a traditional label could. A direct distro deal is definitely a good move for him I think. He has created an online presence that rivals even some of the largest social networking sites. We are not there yet. I think that even smaller bands can really learn from some of the things that he has done, however. We are in the works of supercharging our online world a bit. Working on things like an iPhone app and ways to better connect with the fans more efficiently with as little middle men as possible.

Read the full thing here, motherfuckers.

Thanks, Metal Injection!